In the wake of the historic election of Massachusetts Senator Scott Brown, observers have expressed interest in the strategy behind his online campaign. Three members of the Scott Brown team visited The Heritage Foundation yesterday to talk about the campaign’s incredible success. Afterwards, we sat down with Robert Willington, one of the chief architects of their web strategy.
When asked how conservatives can continue to stoke the momentum they currently enjoy online, Mr. Willington replied, “By being conservative. By having a conservative message. Conservative activists are not in this for anything other than for the power of ideas and their philosophy, so they will be engaged as long as the message is there.”