10 Woke Offenders: These Companies Push Radical Left Agenda, Fire Conservative Staff

Katrina Trinko / February 06, 2023

A new database can help conservative consumers identify which companies actively work to promote leftist ideology and, in some cases, fire conservatives. 

The 1792 Exchange, a nonprofit focused on the dangers of “woke capitalism” that urges companies to be neutral on ideological issues, last month released a database of over 1,000 companies.  

The database assesses the risk that “a company will cancel a contract or client, or boycott, divest, or deny services based on views or beliefs,” the 1792 Exchange says. 

At a time when the culture wars increasingly are being fought, not just in Washington and state capitols but in boardrooms across the country, it’s a welcome development to have a resource to help determine whether your dollars are supporting companies that are neutral or companies that are working against you and your beliefs.  

Scanning the entries for companies, I was surprised at just how politically involved so many well-known corporations have become.  

Sure, I expected tech companies such as Meta (parent company of Facebook and Instagram) and Alphabet (parent company of Google) to be liberal. And I knew that, as delicious as its ice cream might be, Ben & Jerry’s still hadn’t strayed from its leftist roots. 

But I was surprised to see other companies, such as Kohl’s, Ford, Kroger, and Allstate, get slapped with the 1792 Exchange’s “high risk” label. From toy manufacturers to airlines, from drug stores to supermarkets, plenty of companies are busily fighting for leftist causes.  

Here’s just a few examples of companies deemed “high risk” by 1792 Exchange: 

1. Alaska Airlines. The airline fired two employees after they spoke out against the company’s support for the Equality Act—a bill that likely would require girls sports teams to let biological males play. Alaska Airlines also had “created a new aircraft livery following the death of George Floyd to promote Black Lives Matter” and “issued pro-Black Lives Matter pins and T-shirts for employees.” 

2. Allstate. The insurance company “suspended PAC donations to members of Congress who objected to the election certification, streamlined funds to Planned Parenthood, and created ads promoting LGBTQ values.” Back in 2005—apparently, Allstate was ahead of the times on wokeness—the company fired an employee after he wrote an article “at home on his own time explaining his religious views against homosexuality and his beliefs that the movement was dangerous.” 

3. Comcast. Not only will this company’s internet service throw you into despair (or is that just my experience?) but it also promotes leftism. Comcast is “an advocate for the Equality Act and has issued statements opposing the Georgia election security bill,” the 1792 Exchange says. The company also “donated $100 million to various groups affiliated with the Black Lives Matter movement” and “announced that it would fund employees’ travel to get an abortion.” 

4. CVS. The drugstore chain famed for its mile-long receipts is apparently woke on everything except wasting paper. It “advocates for the Equality Act and transgender participation in girls’ sports” and “the company signed an open letter opposing a Florida bill that would prevent teaching gender identity and sexual orientation in schools to kids in K-3rd grade.” CVS gives employees abortion travel “benefits” and “fired a Catholic nurse practitioner after she refused to prescribe or administer abortifacients, citing her religious beliefs.” In a somewhat surprising twist, though, CVS does say it protects employees’ differing viewpoints. 

5. Ford. The American car manufacturer may boast of building trucks “Ford tough,” but it seems to have little spine when it comes to leftist pressure. The company has backed the Equality Act and spoken out against election integrity bills. The company also “fired a Christian employee in 2015 for remarks he made against Ford’s advocacy for LGBTQ rights, which he alleged was religious discrimination.” One bright spot from the company is that leaders refused to stop making police cars, despite some pressure, in 2020. 

6. Kohl’s. The department store chain has gone full woke internally, having its “recruiters attend an ‘Unconscious Bias, Influencing, Diversity Sourcing, and Diversity 101 training’” and in 2020, making “all employees … attend ‘unconscious bias’ training.” Just in case you want to wear your wokeness on your sleeve, Kohl’s sold a “‘racial equity’ line of clothing, with logos similar to those commonly used by Black Lives Matter.” 

7. Kroger. If you thought your views on gay marriage would be irrelevant in a supermarket, think again: The grocery store chain “fired two Christian employees who requested not to wear the gay pride logo on their work aprons.” Kroger also “enables community donations to Planned Parenthood” and will pay travel costs for employees to get an abortion.  

8. Marriott. The hotel chain has embraced more leftist causes than a college student in Berkeley. It has supported the Equality Act, spoken out against religious freedom legislation in Arizona and Georgia, and opposed Florida’s bill banning teaching sexual orientation and gender identity to kids in kindergarten through third grade. But apparently China, not known for its wokeness, is A-OK: Marriott “fired a social media manager for using the company’s Twitter to like a tweet thanking Marriott for recognizing Tibet and Taiwan as separate entities from China.” 

9. Mattel. The toy company behind Barbies, Hot Wheels, Fisher-Price, and American Girl has decided children’s toys should come with a dollop of wokeness. Mattel has the dubious distinction of making the first gender-neutral doll, back in 2019. Last year, the company made a “trans-Barbie” in honor of notable actor and transgender activist Laverne Cox. Nor is Mattel content to just push propaganda in toys: The company “advocates for the Equality Act and transgender participation in youth sports.” 

10. Pfizer. The pharmaceutical giant doesn’t hold back from getting involved in issues unrelated to health. Pfizer “has signed open letters supporting the Equality Act and transgenders in youth sports” and “opposed the Florida Parental Rights in Education Act, which prohibits teaching gender identity and sexual orientation in schools to kids in K-3rd grade.” It also matches employees’ donations to Planned Parenthood.  

Alaska Airlines, Allstate, Comcast, CVS, Kohl’s, Kroger, Marriott, Mattel, and Pfizer didn’t respond to emails from The Daily Signal asking them to confirm or deny the statements about them in the 1792 Exchange’s report. The Daily Signal could not reach Ford for comment.  

“The Corporate Bias Ratings contains vital information for shareholders, nonprofits, and small businesses about companies that may cancel them for their views,” says Eric Korsvall, chief operating officer of The Heritage Foundation, in an emailed statement. (The Daily Signal is the news outlet of The Heritage Foundation.) 

“Conservatives cannot afford to ignore these important ratings,” Korsvall adds.  

I agree with my colleague. Whether it’s emailing a company to let them know that you’re disappointed in their political decisions, or boycotting them outright, conservatives need to make clear there are consequences for mixing leftist political activism with business decisions. 

You might also consider whether it’s time to boost some businesses that share your values. New Founding’s Align specifically “showcases businesses that support our shared way of life and vision for America,” urging conservatives: “Don’t buy from people who hate you. Don’t let your money stab you in the back.”  

There also are businesses such as Goya Foods, whose CEO Robert Unanue praised President Donald Trump (and didn’t back down when threatened with boycotts), and Seven Weeks Coffee, which donates part of its proceeds to pregnancy resource centers.  

Someday we might get back to an America where politics stays in Washington and state capitols, and doesn’t infiltrate businesses. But sadly, that’s not today’s America—and if conservatives are serious about winning, they need to reflect on where they put their money. 

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