Amazon Targets Conservative Children’s Book About Gender Identity 

Katrina Trinko /

Once again, Amazon has shown it’s on the side of leftist activists, not free speech. 

Matt Walsh, a popular conservative podcast host and writer at The Daily Wire, just released a children’s book titled “Johnny the Walrus.” The book, according to the description on Amazon, tells the tale of Johnny, who likes to pretend to be a dinosaur or a knight.  

But one day “when the internet people find out Johnny likes to make-believe, he’s forced to make a decision between the little boy he is and the things he pretends to be—and he’s not allowed to change his mind,” states the description.  

Amazon is clearly trying to squash Walsh’s book. 

According to Walsh, his picture book has been removed from the category of children’s books and moved to political books. Ads for the book on Amazon also have been rejected by the tech giant as not being “appropriate for all audiences”—an umbrella term for standards that ban advertising for books promoting incest and pedophilia, among other things. 

Amazon did not response to The Daily Signal’s emailed request for comment. 

Despite all this, Walsh’s book is soaring on Amazon, becoming No. 1 in books Wednesday. 

This isn’t the first time Amazon has targeted conservative books. Last year, Amazon blocked ads for the new book “BLM: The Making of a New Marxist Revolution,” by Heritage Foundation senior fellow Mike Gonzalez, a former Wall Street Journal reporter and editor. (The Daily Signal is the news outlet of The Heritage Foundation, which attempted to purchase the ads.) 

After The Daily Signal reported on its actions against the Gonzalez book, Amazon reversed its decision and claimed the ads initially were blocked due to “inaccurately enforced” policies. 

Last year, Amazon also banned Ethics and Public Policy Center President Ryan T. Anderson’s book “When Harry Became Sally: Responding to the Transgender Moment.”  

In response to a letter from four U.S. senators inquiring as to why Amazon had stopped selling Anderson’s book, Brian Huseman, Amazon’s vice president for public policy, responded, “We have chosen not to sell books that frame LGBTQ+ identity as a mental illness.” Anderson, however, notes that his book doesn’t characterize LGBTQ+ identities as a mental illness. 

Meanwhile, while Anderson’s book is too dangerous, Amazon continues to sell Adolf Hitler’s “Mein Kampf.” 

And just like every other Big Tech company, Amazon never seems to censor or block leftists. Nor does it treat leftist books as too political to be classified as children’s books. 

Here’s a sampling of woke children’s books that Amazon still lists under the children’s books category: 

1. “Jacob’s Room to Choose,” by Sarah and Ian Hoffman, is a picture book about Jacob, who likes to wear dresses and gets kicked out of the boys’ bathroom, and his friend Sophie, who has a similar experience in the girls’ bathroom.  “When their teacher finds out what happened, Jacob and Sophie, with the support [of] administration, lead change at their school as everyone discovers the many forms of gender expression and how to treat each other with respect,” states the description on Amazon. 

2. “Antiracist Baby,” a board book by “How to Be an Antiracist” author Ibram X. Kendi, who champions critical race theory. 

3. “I Am Jazz,” by Jessica Herthel, is a picture book that tells the story of TV personality Jazz Jennings. “From the time she was two years old, Jazz knew that she had a girl’s brain in a boy’s body,” states the description on Amazon, which adds that ultimately a doctor “said that Jazz was transgender and that she was born that way.” 

4. “Jack (Not Jackie)” by Erica Silverman is about Susan, who realizes that her little sister “doesn’t like dresses or fairies-she likes ties and bugs!” The Amazon description continues, “Will she and her family be able to accept that Jackie identifies more as ‘Jack’?” and notes: “This book is published in partnership with GLAAD to accelerate LGBTQ inclusivity and acceptance.” 

I could go on—there’s a shockingly robust selection of propaganda books for little leftists—but you get the point. On Amazon, it’s OK for people with the “right” views to write about gender identity for kids. But it’s not OK for Walsh, just because the views he holds aren’t seen as acceptable. 

Doubt that? Popular Twitter account Libs of TikTok released two videos Tuesday that appear to show an Amazon internal meeting where company employees discuss Walsh’s “Johnny the Walrus.”  

“‘Johnny the Walrus’ is a bit of a problematic book—not a bit—it is not a bit of a problem, it’s one hell of a problem,” states a man who appears to be the meeting host. He adds at another point, “I also saw someone mention that this is really tough content if you’re transgender, if you’re gender nonbinary … and this is super triggering … I would understand if you needed to leave.” 

https://twitter.com/libsoftiktok/status/1519024303982845952
https://twitter.com/libsoftiktok/status/1519029650294378497

Amazon did not respond to The Daily Signal’s email requesting comment on the videos. 

And if you’re still wondering what the popular sentiment is at Amazon, consider this: In 2020, donations from Amazon employees to President Joe Biden’s campaign totaled $2.3 million, per Open Secrets. Donations to President Donald Trump’s campaign totaled a measly $289,000. 

It’s clear that Amazon is not committed to a level playing field for all books, regardless of ideology. Once again, another Big Tech company is making clear that there’s one set of rules for leftists and another set for conservatives. 

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