How Obama Mis-Spent His Summer Vacation
Ernest Istook /
Since 1985, the hands-down winner for worst marketing campaign has been New Coke—the disastrous flop when Coca-Cola tried to change its flavor.
After 25 years, we have a new contender—President Obama’s “Summer of Recovery” slogan of 2010.
The big media splash began in June, touting that “Obama, Biden declare ‘Recovery Summer,’” including six weeks of nationwide barnstorming visits by POTUS and VPOTUS. All summer, a hyper-active Recovery Blog on the White House website trumpeted what they wanted Americans to believe. Even the titles seemed to be lifted from works of juvenile fiction:
- President Obama Breaks Ground on 10,000th Recovery Act Road Project; Let the Summer of Recovery begin!
- The Vice President & the Recovery Act Go to Yellowstone
- The Vice President and the Recovery Act on the South Rim of the Grand Canyon
- On the Road to Recovery – Manchester, New Hampshire
- President Obama on June Jobs Numbers: A Positive Six Months