D.C. Kids ‘Rise’ to Save Scholarships
Ken McIntyre /
An eighth-grader named Shaketa is on the move. She’s representing thousands of her peers in the nation’s capital in the effort to save D.C. Opportunity Scholarships from the indefensible end imposed by Congress.
Shaketa, along with seven other children among the program’s 1,700 current enrollees appear in provocative print advertisements displayed in Metro’s busy Union Station subway stop and on 225 buses traveling every Metro route in the District.
The four-week ad campaign, sponsored by The Heritage Foundation, began Monday evening, when the chalkboard-themed ads greeted commuters along the Metro platform at Union Station. The public service ads, 42 in all, also are grouped at station exits and entrances. (more…)