NBC’s Misleading New Trade Poll

Bryan Riley / June 11, 2015

NBC News released Tuesday a poll with the following question:

Which is more important to you?

1. Protecting American industries and jobs by limiting imports from other countries.

2. Allowing free trade so you can buy products at low prices no matter what country they come from.

Respondents chose “protecting American industries and jobs” by more than a 2-to-1 margin.

That’s not surprising, considering the way the question is worded. Respondents can choose one answer that makes them sound selfish, or another that makes them sound patriotic: They are either pro-American industries and jobs, or they selfishly desire low-priced goods for themselves at the expense of American industries and jobs.

In addition, the poll presents a false assumption by asking whether “protecting American industries and jobs by limiting imports” is important.

In reality, limiting imports does not protect American industries and jobs. Instead, it just protects some industries and jobs at the expense of others. For example, when the Obama administration restricted imports of low-priced imported tires, a Peterson Institute for International Economics study found that about three U.S. jobs were lost for every tire manufacturing job saved.

Suppose NBC News had instead asked a similar question but worded it differently:

Which is more important to you?

1. Allowing free trade so companies can buy the inputs they need at a lower cost, low-income families can buy clothing at more affordable prices, and the economy can create new jobs.

2. Allowing Congress to protect some politically connected industries from low-priced imports.

The response would probably have been much different.

And while both questions are leading, at least the second version provides an honest choice. Free trade allows people to buy products at low prices, while protectionism allows some industries to receive protection from competition at the expense of American citizens and the overall U.S. economy.