Strategy Memo Details Liberal PR Plan to Promote Obamacare
Rob Bluey /
The White House and its liberal allies are planning a comprehensive public-relations campaign for the second anniversary of Obamacare and the Supreme Court oral arguments that will take place later this month. A four-page strategy memo obtained by The Heritage Foundation outlines the strategies and messaging planned for the coming weeks.
The memo, which is published below, includes a day-by-day breakdown of how the White House and liberal advocacy organizations want to frame the debate. The New York Times first reported on the Obama administration’s coordination efforts, including a White House meeting last week with more than 100 people present. The Center for American Progress, Families USA, Health Care for America Now, and Protect Your Care are among the groups mentioned on the memo.
As the two-year anniversary approaches on March 23, the memo urges advocacy groups to stress these two points:
• “Remind people that the law is already benefiting millions of Americans by providing health care coverage, reducing costs and providing access to healthcare coverage. This message will include the ideas that these are benefits that politicans/the Court art (sic) are trying to take away from average Americans.”
• “Frame the Supreme Court oral arguments in terms of real people and real benefits that would be lost if the law were overturned. While lawyers will be talking about the individual responsibility piece of the law and the legal precdedence, organizations on the ground should continue to focus on these more tangible results of the law.”
During the three days of oral arguments, the groups plan to provide space for a media filing center as well as radio and TV broadcasts at the United Methodist Building, adjacent the U.S. Supreme Court. The court will begin hearing arguments on March 26 and conclude on March 28.
Liberals aren’t the only ones with plans to mark the anniversary and oral arguments. Americans for Prosperity will hold a “Hands Off My Health Care Rally” in Washington, D.C., on March 27, the second day of arguments at the Supreme Court.
The four-page memo is below.