Google employees debated whether to bury conservative media outlets in search results as a response to President Donald Trumpâs election in 2016, internal Google communications obtained by The Daily Caller News Foundation reveal.
The Daily Caller and Breitbart were specifically singled out as outlets to potentially bury in search results, the communications reveal.
Trumpâs election in 2016Â shocked many Google employees, who had been counting on Democratic nominee Hillary Clinton to win.
Communications obtained by The Daily Caller News Foundation show internal Google discussions went beyond expressing remorse over Clintonâs loss to actually discussing ways Google could prevent Trump from winning again.
âThis was an election of false equivalencies, and Google, sadly, had a hand in it,â Google engineer Scott Byer wrote in a Nov. 9, 2016, post reviewed by The Daily Caller News Foundation.
Byer falsely labeled The Daily Caller and Breitbart as âopinion blogsâ and urged his co-workers to reduce their visibility in search results.
âHow many times did you see the Election now card with items from opinion blogs (Breitbart, Daily Caller) elevated next to legitimate news organizations? Thatâs something that can and should be fixed,â Byer wrote.
âI think we have a responsibility to expose the quality and truthfulness of sourcesâbecause not doing so hides real information under loud noises,â he continued.
âBeyond that, letâs concentrate on teaching critical thinking. A little bit of that would go a long way. Letâs make sure that we reverse things in four yearsâdemographics will be on our side.â
Some of Byerâs colleagues expressed concern that manipulating search results could backfire and suggested alternative measures.
One Google engineer, Uri Dekel, identified himself as a Clinton supporter but argued that manipulating search results was the wrong route to take.
âThinking that Breitbart, Drudge, etc. are not âlegitimate news sourcesâ is contrary to the beliefs of a major portion of our user base is partially what got us to this mess. MSNBC is not more legit than Drudge just because Rachel Maddow may be more educated / less deplorable / closer to our views, than, say Sean Hannity,â Dekel wrote in a reply to Byer.
âI follow a lot of right wing folks on social networks you could tell something was brewing. We laughed off Drudgeâs Instant Polls and all that stuff, but in the end, people go to those sources because they believe that the media doesnât do itâs job. Iâm a Hillary supporter and letâs admit it, the media avoided dealing with the hard questions and issues, which didnât pay off. By ranking âlegitimacyâ youâll just introduce more conspiracy theories,â Dekel added.
âToo many times, Breitbart is just echoing a demonstrably made up story,â Byer wrote in a reply to his original post. He did not cite any examples.
âThat happens at MSNBC, too. I donât want a political judgement. The desire is to break the myth feedback loop, the false equivalency, instead of the current amplification of it,â Byer added.
âWhat I believe we can do, technically, that avoids the accusations of conspiracy or bias from people who ultimately have a right and obligation to decide what they want to believe, is to get better at displaying the âripplesâ and copy-pasta, to trace information to its source, to link to critiques of those sources, and let people decide what sources they believe,â another Google engineer, Mike Brauwerman, suggested.
âGive people a comprehensive but effectively summarized view of the information, not context-free rage-inducing sound-bytes,â he added.
âWeâre working on providing users with context around stories so that they can know the bigger picture,â chimed in David Besbris, vice president of engineering at Google.
âWe can play a role in providing the full story and educate them about all sides. This doesnât have to be filtering and can be useful to everyone,â he wrote.
Other employees similarly advocated providing contextual information about media sources in search results, and the company later did so with a short-lived fact check at the end of 2017.
Not only did the fact-check feature target conservative outlets almost exclusively, it was also blatantly wrong. Googleâs fact check repeatedly attributed false claims to those outlets, even though they demonstrably never made those claims.
Google pulled the faulty fact-check program in January, crediting The Daily Caller News Foundationâs investigation for the decision.
A Google spokeswoman said that the conversation did not lead to manipulation of search results for political purposes.
âThis post shows that far from suppressing Breitbart and Daily Caller, we surfaced these sites regularly in our products. Furthermore, it shows that we value providing people with the full view on stories from a variety of sources,â the spokeswoman told The Daily Caller News Foundation in an email.
âGoogle has never manipulated its search results or modified any of its products to promote a particular political ideology. Our processes and policies do not allow for any manipulation of search results to promote political ideologies.â
The discussion about whether to bury conservative media outlets isnât the first evidence that some Google employees have sought to manipulate search results for political ends.
After Trump announced his initial travel ban in January 2017, Google employees discussed ways to manipulate search results in order to push back against the presidentâs order.
A group of employees brainstormed ways to counter âislamophobic, algorithmically biased results from search terms âIslamâ, âMuslimâ, âIranâ, etc,â as well as âprejudiced, algorithmically biased search results from search terms âMexicoâ, âHispanicâ, âLatinoâ, etc.â
Trump speculated to The Daily Caller in September that Google and Facebook are trying to affect election outcomes.
âI think they already have,â Trump said, responding to questions about potential election interference by Google and Facebook.
âI mean the true interference in the last election was thatâif you look at all, virtually all of those companies are super liberal companies in favor of Hillary Clinton,â he added.
âMaybe I did a better job because Iâm good with the Twitter and Iâm good at social media, but the truth is they were all on Hillary Clintonâs side, and if you look at what was going on with Facebook and with Google and all of it, they were very much on her side,â Trump continued.
Google this month corrected a âknowledge panelâ about a Republican womenâs group that labeled them âenablers.â
Google cited Wikipedia for the disparaging description, though a similar change made to Wikipediaâs page for the womenâs group was corrected almost immediately. Google left up the digital vandalism for three weeks.
Google apologized in May after search results for the California Republican Party falsely listed âNazismâ as one of the state partyâs ideologies.
Then, too, Google blamed manipulation of the partyâs Wikipedia page for the inaccurate and disparaging description.
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