Dignity hasn’t been the hallmark of the Obama administration’s push to ignite interest in Obamacare in recent months.
President Obama did an awkward interview with comedian Zach Galifianakis earlier this month. And he even met with N’Sync’s Lance Bass–an incident The Foundry’s Amy Payne summed up succinctly with this headline: “The White House Jumped the Shark Today”
So with the deadline for enrollment (theoretically) being tomorrow–although people will still be allowed to sign up afterward if they claim technical difficulties prevented them from doing so earlier–don’t be shocked if Obama’s got one more awkward pop culture gesture in his back pocket.
Last night, “Saturday Night Live” mused about just how far Obama could go to promote Obamacare and make it seem “cool” to be enrolled. It’s a hilarious skit–but it’s also not outside the realm of possibility that an Obama and Kim Kardashian selfie could happen soon to help promote Obamacare. Because when there isn’t much positive news coming out of the program itself, it makes sense to try to distract and dazzle people with celebrity star power.