Will keg stands and one-night hookups convince young people to sign up for Obamacare? Two liberal groups in Colorado launched a pro-Obamacare advertising campaign with the controversial messages months ago.
This week, The Daily Show featured the two ads in a segment with correspondent Aasif Mandvi, who interviewed a spokesman from the Colorado Consumer Health Initiative in an attempt to understand why he thought the “Brosurance” and “Let’s Get Physical” ads were effective.
A panel of young people that followed expressed dismay to Mandvi that the ads were stereotypical and not representative of their generation.
Political blogger Kelly Maher of Revealing Politics wasn’t as kind:
They’re trying to market to young people. They’re trying to make health care cool with keg stands. The reality is that it’s just merely making young people look very shallow. … Health care is too serious of an issue to sell with keg stands.
Obamacare has struggled to gain the support of the critical demographic of young people. After the bumpy rollout, including problems with HealthCare.gov and millions of health insurance policy cancellations, Obamacare’s problems grew worse, according to a December poll from Harvard University. That survey revealed a majority of millennials (57 percent) disapprove of Obamacare.